PLEASE READ THIS POLICY CAREFULLY TO UNDERSTAND HOW WE TREAT YOUR PERSONAL INFORMATION AS WELL AS YOUR CHOICES AND RIGHTS. IF YOU DO NOT AGREE WITH THIS POLICY, YOU SHOULD NOT ACCESS OR USE THE SITE.
THE SITE IS INTENDED FOR USERS LOCATED IN THE UNITED STATES, AND IT IS NOT INTENDED FOR USERS LOCATED IN OTHER COUNTRIES, INCLUDING THE EUROPEAN UNION AND THE EUROPEAN ECONOMIC AREA.
Falcon Senior Housing (also referred to herein as “we,” “us,” and “our”) is committed to protecting the privacy and security of the personal information we collect, use, share, and otherwise process as part of our business. We also believe in transparency, and we are committed to informing you about how we treat the data we collect and process.
This Privacy Policy (the “Policy”) describes our practices for the personal information collected when you visit our website, https://falconseniorhousing.com (the “Site”).
What Personal Information Do We Collect? We may collect the personal information described below:
| Category | Description |
| Contact Information | When you visit our Site, complete a contact form, or otherwise contact us, we may receive your name, email address, phone number, business name/type, or other contact details you choose to provide. |
| Communications and Inquiries | If you contact us, in addition to your Contact Information, we will receive any comments, content, questions, or other information that you choose to provide. You can decide how much information you want to share with us in those communications. |
| Cookies and Similar Technologies | Our Site uses cookies and similar technologies. Please see the “Cookies and Similar Technologies” section of this Policy for more information. |
| Usage Data | When you visit the Site, we automatically collect information from your browser and your device, including: the date and time of your visit, data about which pages you visit, and Internet Protocol (IP) address, device identifier, device type, operating system, and browser type. |
What are first and third-party cookies? A “cookie” is a small file created by a web server that can be stored on your device (if you allow) for use either during a particular browsing session (a “session” cookie) or a future browsing session (a “persistent” cookie). “Session” cookies are temporarily stored on your device and remain there until they expire at the end of your browsing session. “Persistent” cookies remain stored on your device until they expire or are deleted by you. Local shared objects (or “flash” cookies) are used to collect and store information about your preferences and navigation to, from, and on a website. First-party cookies are set by the website you are visiting, and they can only be read by that site. Third-party cookies are set by a party other than that website.
What are “similar technologies”? In addition to cookies, there are other data collection technologies, such as Internet tags, web beacons, pixels (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.) that can be used to collect data as you navigate through and interact with a website. For example, web beacons are tiny graphics with unique identifiers that are used to understand browsing activity. UTM codes are strings that can appear in a URL when you move from one web page or website to another. The string can represent information about your browsing, such as which advertisement, page, or publisher sent you to the receiving website.
Google Analytics. We use Google Analytics to collect and process statistical data about the number of people using the Site and to better understand how they find and use the Site. The data collected includes data related to your device/browser, your IP address, and on-site activities to measure and report statistics about user interactions. The information stored is reduced to a random identifier. Any data collected is used in accordance with this Policy and Google’s privacy policy. You may learn more about Google Analytics by visiting https://www.google.com/policies/privacy/partners/ and https://support.google.com/analytics/answer/6004245. You can learn more about Google’s restrictions on data use by visiting the Google Privacy Policy at: https://www.google.com/policies/privacy. To opt-out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout and install the opt-out browser add-on feature. For more details, visit the “Google Analytics opt-out browser add-on” page located at https://support.google.com/analytics/answer/181881?hl=en.
Google Tag Manager. We use Google Tag Manager, which allows marketed website tags to be managed using an interface. The tool itself (which implements the tags) does not use cookies and does not register identifiable data. The tool causes other tags to be activated which may, for their part, register personal data under certain circumstances. Google Tag Manager does not access this information. Google Tag Manager is subject to the Google Privacy Policy located at https://www.google.com/intl/en/policies/privacy.
Other third-party technologies. Some third parties may use data collection technologies to collect information about you when you browse the Internet. We do not control these third parties’ technologies or how they may be used. If you have questions about targeted content, you should contact the responsible party directly or consult their privacy policies.
Choices about cookies and similar technologies. Most web browsers are set by default to accept cookies. If you do not wish to receive cookies, you may set your browser to refuse all or some types of cookies or to alert you when cookies are being stored. These settings may affect your enjoyment of the Site’s functionality. Adjusting the cookie settings may not fully delete all of the cookies that have already been created. To delete them, you should review your web browser settings after you have changed your cookie settings. The links below provide additional information about how to disable cookies or manage the cookie settings:
· Google Chrome
· Firefox
· Microsoft Edge
· Safari for Mac and iPhone
You can learn more about internet advertising practices and related consumer resources at https://youradchoices.com/control, https://thenai.org/about-online-advertising/faq, and http://www.networkadvertising.org/choices.
How Do We Use Your Personal Information? To the extent permitted by applicable law, we may use your personal information for the purposes described below:
· Operate and improve our operations, services, and the Site
· Provide you with services, content, and functionality
· Improve our services and develop new services
· Honor our terms of service and contracts
· Manage our relationship with you and your use of the Site
· Communicate with you and respond to your feedback, requests, questions, or inquiries
· Register you for our email list and send you periodic messages
· Engage with you on social media
· Enable you to share comments, questions, and answers
· Improve our marketing efforts, including by providing more tailored advertising
· Promote our services and contact you about other services
· Administer a contest, promotion, or survey
· Assess the success of marketing and advertising campaigns
· Ensure the privacy and security of our Site and services
· Maintain our databases and back-ups, including records of our communications with you
· Support and improve the Site, including evaluations of functionality and features
· Analyze use of the Site and our services and prepare aggregate traffic information
· Recognize your device and remember your preferences and interactions
· Provide you with a more personal and interactive experience on the Site
· Determine and track user interests, trends, needs, and preferences
· General operational support, including procurement, financial and fiscal management, risk and compliance management, and reporting
· Facilitate corporate mergers, acquisitions, reorganizations, dissolutions, or other transactions
· Obtain and maintain insurance coverage and professional advice
· Accomplish any other purpose (a) that is related or ancillary to any of the purposes described in this Policy, (b) that is described to you when you provide the information or to which you consent, or (c) for which we have a legal basis under law
· Comply with federal, state, or local laws
· Comply with a civil, governmental, or regulatory inquiry, order, subpoena, summons, or process
· Cooperate with law enforcement agencies
· Exercise or defend legal rights or claims
· Create, use, retain, or disclose de-identified or aggregated data
How Do We Share Your Personal Information? We may share your personal information for the purposes described below:
| Category | Description |
| Affiliates | We share information with our subsidiaries and affiliates and with their respective officers, directors, employees, and agents. |
| Corporate Transactions | We may disclose your information in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of our organization or some or all of our assets. If we are acquired by or merged with another entity, your information may be transferred to the new owners. |
| Legal Obligations | We disclose information in response to subpoenas, warrants, court orders or other legal process, or to comply with relevant laws. We may also share information in order to establish or exercise our legal rights; to pursue claims; to defend against a legal claim; and to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of contract. |
| Service Providers and Advisors | We may share information with our service providers and professional advisors (accountants, attorneys, etc.) that need access to information to provide services on our behalf. |
| Third Parties | We may provide information about you to third parties that offer products and services specifically requested by you. We may also ask if you would like for us to share your information with other third parties, but we will only do so if you consent. |
| De-Identified and Aggregated Data | We may share aggregated information and anonymous or de-identified data that does not identify any specific individual, such as groupings of demographic data or user preferences. |
We may retain and use anonymous, de-identified, or aggregated information for as long as is permitted under applicable law.
If a data breach compromises your personal information, we will notify you and any applicable regulator when we are required to do so by applicable law.
Nevada. Nevada residents may submit a verified request to us at [email protected] to request that we not make any sale (as defined under Nevada law) of any covered information (as defined under Nevada law) that we have collected or will collect about you. Please provide your name and contact information in your request, and we will respond to your request in accordance with Nevada law.
Any information provided by you or collected from you by a third party will be governed by that party’s privacy policy and terms of use. You should review their privacy policy and terms of use carefully.
For information about the Children’s Online Privacy Protection Act, please visit the Federal Trade Commission’s website.
You should read this Policy carefully before using the Site, and you should review it from time to time so that you are aware of its current terms. Your continued use of the Site after the “Last Updated” date will constitute your acceptance of and agreement to any changes and to our collection, use, and sharing of your information according to the then-current Policy. If you do not agree with this Policy, you should not use the Site.